About Us

We are passionate about the service we provide to our customers. All of our advisers are carefully trained and supervised to keep our standards high.  A random sample of their advice is checked regularly.

We go to great lengths to make it easy for you to deal with us.  When you first ring we have a freephone number – 0500 50 65 75.  This will connect you directly to the UK based adviser team – no buttons to press.

Your specialist adviser can give you 0845 and 01 direct dial phone numbers so that you can contact the same person again, choosing the number most appropriate for your tariff. 


We do not hide our fees or commission – this is openly discussed with you in your first conversation or email, and disclosed in your written suitability report and quotes.

Every client is sent a questionnaire and asked to comment on our service.  We get back around a third of questionnaires sent.  Every one of those clients said they were either quite or very satisfied with our service.  A selection of their comments is included here.  Every questionnaire is read by the company directors and a regular report is made to the board to allow them to monitor customer satisfaction.

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Call Annuity Direct free on 0500 50 65 75